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Home Marketing Plan

Property Preparation

  • Agent walk-through, inspect, advise on improvements, evaluate market conditions
  • Make market timing recommendations
  • Arrange presale inspection with qualified inspectors
  • Recommend contractors as necessary
  • Do title search, property profile and presale inspection
  • Stage your home (if applicable)
  • Take high-quality professional photographs of the interior and exterior

Property Marketing

  • Virtual tour on all major real estate websites
  • Full color professionally printed brochure
  • Schedule top agent property visits and review pricing recommendations
  • Present home to Marketing Masters of Diablo Valley, a group of 20 of the top Real Estate agents representing 11 local brokerages
  • Review and complete disclosure package
  • Install property sign with brochure box and lock box (if applicable)
  • Fill brochure box with full color brochures
  • Set pricing strategy
  • Send out “Just Listed” postcards and top agent email blast
  • Enter property into the MLS and broadcast to top internet sites
  • Email blast with professional pictures and virtual tour to 3500 local agents
  • Advertise in targeted publications and websites
  • Advertise in HomeFolio magazine mailed to every home in San Ramon Valley


  • Communicate often and meet when needed
  • Provide property disclosure online for potential buyers
  • Host broker’s Open House
  • Conduct broker’s Sunday Open Houses at the request of the seller
  • Tour qualified buyers through the property
  • Share neighborhood information
  • Encourage, receive and negotiate offers
  • Manage purchase and sales agreement
  • Manage all aspects of contingencies